Hello fellow dancers, I am a dancer currently writing a tango-related business plan, and I would appreciate your input.  I am being asked to define my target market.  Therefore, I need sources and/or primary information regarding demographics, especially attendance at festivals, workshops and grande milongas.  For instance, how many dancers attend major festivals in the Unted States?  What percentage stay at the hosting hotel and are walkins?   If there are no sources, then would festival organizers be willing to share attendance figures for their events?  And maybe even share some of the hopes, wishes and criticism of participants.  No names please. Hopefully, these questions will give you an idea as to what kind of information is needed in a business plan.  I thank you in advance for your input.

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